Save time and look professional while promoting your brand in style. Get your free pack of 72 customizable Instagram Stories templates now. Whether you’ve just created your first Facebook Page or are looking to add a little more sparkle to your Stories, we’ve got you covered with our guide on how to use Facebook Stories for business. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories.Īfter viewing a business’ Story, 58% of people say they’ve browsed a brand’s website, 50% say they’ve visited a website to buy a product or service and 31% headed to a store to scope things out. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down.Īpproximately 500 million people are using Facebook Stories daily. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms.
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